Why Fleet Procure Live Is One of the Most Important Events in the Leasing Calendar
At Silverstone Leasing, we believe that great leasing advice comes from genuine knowledge and experience.
Anyone can read a specification sheet. Anyone can look at a brochure. But there's a huge difference between reading about a vehicle and actually getting behind the wheel, experiencing the technology, feeling the build quality, and understanding exactly what customers will experience when they take delivery.
That's why attending Fleet Procure Live 2026 was such an important event for our team.
Held at the world-famous Millbrook Proving Ground in Bedfordshire, Fleet Procure Live has quickly become one of the biggest and most influential events in the UK leasing industry. The event brings together leasing brokers, manufacturers, dealers and industry suppliers, all under one roof, with the opportunity to see, touch and drive the latest vehicles on the market. In 2026, the event featured over 200 vehicles, attracted more than 900 visitors and generated over 2,600 test drives across the two-day event.
More Than Just Looking at Cars
The automotive industry is evolving faster than ever.
New manufacturers are entering the UK market. Electric vehicle technology continues to advance. Driver assistance systems are becoming increasingly sophisticated. Range, charging speeds and connectivity features are improving year after year.
For leasing consultants, staying informed isn't optional – it's essential.
Fleet Procure Live gives our team the opportunity to experience these vehicles first-hand, rather than relying on brochures and manufacturer presentations.
- Can the rear seats comfortably fit a family?
- How intuitive is the infotainment system?
- Does the boot space live up to the claims?
- How comfortable is the ride on real roads?
These are the questions our customers ask every day, and the answers can only truly be understood by experiencing the vehicles ourselves.
The Ultimate Test Drive Environment
What makes Fleet Procure Live unique is its location.
Millbrook Proving Ground is one of the UK's most renowned automotive testing facilities, allowing attendees to drive vehicles in a variety of real-world conditions. From high-speed circuits and hill routes to urban driving environments, it provides an unrivalled opportunity to understand how vehicles perform beyond a dealership forecourt.
For our team, this means we can compare vehicles back-to-back and gain insights that simply aren't possible elsewhere.
A specification sheet might tell you two vehicles have similar power outputs and battery ranges.
A drive around Millbrook quickly tells you which one feels better behind the wheel.
Discovering Tomorrow's Market Leaders
One of the most exciting aspects of Fleet Procure Live is the opportunity to experience brands and models before they become mainstream.
This year saw a host of emerging manufacturers showcasing their latest vehicles alongside established brands. New entrants to the UK market demonstrated just how quickly the automotive landscape is changing, while manufacturers unveiled innovative technology, advanced driver assistance systems and next-generation electric vehicles.
For leasing brokers, that's invaluable.
The conversations we're having with customers today are often about vehicles they may not take delivery of for several months. Understanding what's coming next allows us to provide informed recommendations and help customers make better decisions.
Better Knowledge Means Better Advice
At Silverstone Leasing, we pride ourselves on being advisers rather than order takers.
When a customer asks us whether a Tesla is right for them, how a BYD compares to a Hyundai, or whether an electric SUV will suit their family's needs, we want to answer from experience.
Events like Fleet Procure Live give our team the confidence and knowledge to have those conversations.
The more vehicles we drive, the more manufacturers we meet and the more technology we experience, the better advice we can provide.
Ultimately, that's what benefits our customers.
Networking with the Industry's Best
Fleet Procure Live isn't just about the vehicles.
The event brings together manufacturers, leasing companies, brokers and suppliers from across the industry, creating opportunities to discuss market trends, future products and emerging opportunities. Industry seminars, networking sessions and manufacturer presentations provide valuable insight into where the market is heading.
For Silverstone Leasing, these relationships are vital.
Strong partnerships help us secure better opportunities for customers, gain earlier access to information and stay ahead of changes within the market.
Investing in Our People
One of the biggest takeaways from Fleet Procure Live isn't a particular vehicle or technology.
It's the development of our people.
Our team returned with a greater understanding of the market, a deeper appreciation for the vehicles we recommend and plenty of ideas to help improve the customer experience.
Investing in training and development is something we take seriously. The better informed our team is, the better service we can provide.
That's why Fleet Procure Live remains one of the most valuable events we attend each year.
Looking Ahead
The automotive industry never stands still, and neither do we.
From new electric vehicle launches and emerging manufacturers to the latest advances in vehicle technology, Fleet Procure Live once again demonstrated just how exciting the future of motoring looks.
A huge thank you to the Fleet Procure team for organising another fantastic event and creating an environment where the industry can come together, learn and experience the latest vehicles first-hand.
We are already looking forward to next year.
Because when it comes to helping our customers choose their next vehicle, there's simply no substitute for real-world experience.
